Web3 Lead Marketer

About LiveDuel

LiveDuel is a DeFi based prediction market purpose-built for Ethereum and uses Polygon as our Layer2 solution to help us scale. LiveDuel is backed by the Adidas family’s investment fund, leADSports and by Techstars.

Education, Experience & Qualifications:

• Excellent marketing and community strategy skills with proven expertise (3+ years).
• Understand traditional marketing principles and implementation (owned media, PR, paid advertising, email marketing, etc), and can strategize growth activities.
• A deep understanding of crypto communities and Web3 users, and what motivates them.
• Deep knowledge of top-tier press cycles and existing relationships with editors, journalists and influencers.
• Has proven results increasing brand/product awareness and customer acquisition.
• Proficient in English, with excellent written and verbal communications skills.

Will be a plus:

• Understanding of the blockchain space across multiple ecosystems, such as Ethereum, Polkadot, NEAR, Cosmos, Solana, etc.
• An interest in sports and esports
• An Interest in markets and market structure

Key Duties & Responsibilities:

• Owning the overall marketing strategy for all marketing channels
• Building out a team including: Content Lead and Community Manager
• Collaborating with the executive team and technical staff to create unique strategic solutions.
• Performing user research, crafting positioning/messaging, performing user product education.
• Collaborate with our designer to develop creative assets including all brand materials and a brand voice, targeting content and messaging per customer persona.